Earth hour is all about switching off and taking sometime to consider your environmental impact on the planet. Starting in 2007 in Sydney, Earth Hour has grown into the largest environmental awareness event in the world. Now in its 10th year, Earth Hour is estimated to engage people in 172 countries and over 7,000 cities and towns worldwide. This includes 1 in 4 Australians.
Working beside the inspiring environmental campaigner and Earth Hour founder, Anna Rose, we were able to help send a clear message about climate change through social media strategy, campaign coordination, ambassador engagement and a huge activation event in Manly featuring a live Stackla social media feed, and Australian icon Michale Caton as emcee.
What we did:
- Campaign & Design Coordination
- Creative content production
- Event and activation