The Ponderance Collective offers the power of a big brand agency by harnessing the skills of a handpicked group of freelance consultants.

We help build brands, establish narratives and engage audiences. We specialise in start-ups and SME business consultancy.

We are the bridge between local designer and big agency.

Our services


  • Graphic design

  • Film & motion content

  • Brand & brand breakdown

  • Print & digital content

  • Publication design

  • Creative concepting

  • Identity design

  • Website development


  • Academic & industry reports

  • Onsite & field research

  • Market research

  • User research

  • Content Plan

  • Product & market testing

  • Reporting


  • Campaign & traditional advertising

  • Launch & to-market strategy

  • Sustainability & CR strategy

  • Growth planning & market engagement

  • Project management

  • Social media management

  • Copy, brand & marketing workshops

  • Way finding & spacial experince

Our Team


James Woodriff

CREATIVE & brands

With experience from his extensive freelance and agency career Jimmy brings a global gold standard of creative direction and brand development. Jimmy is passionate about creating lasting, transparent and impactful brands that communicate in an honest (sometimes brutally) and memorable way. His experience covers most practical outcomes including digital, production and product design. 


Alexis Farr

RESEARCH & conscious business

Alexis is one of those people who figures you out before you get through the door. Her work as an academic researcher for leading Australian Universities and her experience in the NGO, charity and government sectors provides a valuable compass with which to navigate global projects, politics and cultures. Alexis brings a curious eye and a dedication to transparency in research that allows our work to tell stories and find details that most would simply overlook.


Kieran Gallagher

marketing & ad campaigns

Kieran's experience in building brands and understanding markets is second to none. Having worked extensively with some of the worlds biggest brands to ensure they are kicking goals and ready for change. Kieran is proud of his spectacular ability to positively impact businesses both culturally and commercially. He is versatile, experienced and organised with a genuine enthusiasm for... Life in general. 

robyn head.png

Robyn Mitchell

hospitality & tourism

Robyn’s commitment to professional relationships, ambitious projects, and innovative strategic style has earned her a reputation as a ‘visionary' and Icelandic tourism and hospitality industry protagonist. With over two decades experience in the Northern European region,Robyn has garnered unrivalled hands-on experience in strategy, communication and tourism trend analysis.